STRATEGIC PLANNING AND BUSINESS INNOVATION: TOOLS FOR SUSTAINABLE GROWTH IN COMPETITIVE ENVIRONMENTS
REGISTRO DOI: 10.69849/revistaft/dt10202511181843 Barbara Andrade Ferraz Martins Hoog Abstract This article explores the role of strategic planning and business innovation as critical drivers for sustainable growth in competitive markets. It focuses on analyzing three prominent strategic models: Balanced Scorecard, SWOT analysis, and Objectives and Key Results (OKRs), and their applications in modern business management. By
