DIGITAL TRANSFORMATION IN THE REAL ESTATE SECTOR: TECHNOLOGICAL INNOVATIONS AND THE FUTURE OF THE MARKET
REGISTRO DOI: 10.69849/revistaft/cl10202012011052 Monique Cristina Rocha da Costa Abstract The digitalization of the real estate sector is driving a significant transformation in how businesses operate, communicate with clients, and manage transactions. The introduction of digital solutions, such as platforms and apps, enables real estate agents to offer a more agile, personalized, and efficient service. The …