Ciências Sociais Aplicadas

REGISTRO DOI: 10.69849/revistaft/ar10202304010825 Rodrigo Xavier Bruno Abstract Advertising is a fundamental driver of business growth, enhancing brand value, boosting revenues, and shaping corporate strategies. It promotes competitiveness through price transparency, innovation, and consumer choice while facilitating the global expansion of brands. Between 2001 and 2020, advertising investments in Brazil grew at a compound annual rate …

THE STRATEGIC IMPORTANCE OF ADVERTISING IN BRAZIL’S ECONOMIC LANDSCAPE Leia mais »

REGISTRO DOI: 10.69849/revistaft/cs10202212121707 Daniel Trevisan Abstract Psychology plays a crucial role in the sales context by offering a deep understanding of consumer behavior and the emotions that influence their purchasing decisions. By applying psychological principles, salespeople can enhance communication, build stronger relationships with customers, and adopt effective strategies to achieve exceptional results. Understanding the emotions …

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REGISTRO DOI: 10.69849/revistaft/ar10202212011055 Aylton josé Netto Abstract The studies reviewed underscore the significant impact of fiscal policies and government incentives on the sustainability and financial performance of small and medium-sized enterprises (SMEs). Tax deductions and targeted incentives play a crucial role in alleviating financial pressures, enabling better resource management, and fostering growth and competitiveness. The …

THE IMPACT OF FISCAL POLICIES AND INCENTIVES ON SME SUSTAINABILITY AND FINANCIAL PERFORMANCE Leia mais »