MARKETING STRATEGIC PLANNING AS A FUNDAMENTAL TOOL FOR LANGUAGE SCHOOLS
REGISTRO DOI:10.5281/zenodo.11118139 Tais Fraile SUMMARY The present study aims to analyze the guidelines for the effective implementation of strategic marketing planning in language schools. Strategic marketing planning plays a crucial role in the success of educational institutions, especially in the language education sector, where competition is intense and the demand for language courses is growing. …
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