MARKETING STRATEGIES TO REACH BUSINESSES IN DISADVANTAGED AREAS: AN EFFICIENT APPROACH.
REGISTRO DOI: 10.5281/zenodo.10936520 Jeane Souza de Paula1;Nayara Cordeiro Rodrigues de Souza2;Juliana Vieira Eneias da Silva3 Introduction: Companies operating in disadvantaged areas often face unique challenges in terms of marketing and expanding their business. These regions may have poor infrastructure, limited access to financial resources, and a restricted local market. However, with marketing strategies that are …
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