THE FASHION REVOLUTION WITH ARTIFICIAL INTELLIGENCE: PERSONALIZATION, EXPERIENCE, AND SUSTAINABILITY
REGISTRO DOI: 10.69849/revistaft/ch10202504040804 Michelle Lins de Lima Abstract Artificial intelligence (AI) is reshaping the fashion industry, promoting more personalized and efficient shopping experiences. The integration of AI with data analysis allows brands to predict consumer trends and offer recommendations tailored to the individual preferences of each consumer. Brands are leveraging large volumes of data, such …