HOW A BRAZILIAN TURNED SWEAT AND ADAPTATION INTO A CONSTRUCTION EMPIRE IN THE U.S.: THE STEP-BY-STEP JOURNEY OF JOE DOUGLAS FROM MANUAL LABOR TO LEADING MULTIPLE COMPANIES
REGISTRO DOI: 10.69849/revistaft/pa10202505301211 João Douglas da Silva Abstract This article examines the entrepreneurial journey of Joe Douglas, a Brazilian immigrant who rose from manual labor to leading a diversified construction empire in the United States. His case illustrates the complex interplay between individual resilience, social capital, cultural adaptability, and institutional learning in shaping immigrant business
