HARNESSING BUSINESS INTELLIGENCE IN THE AGE OF DIGITAL TRANSFORMATION: CHALLENGES AND OPPORTUNITIES
REGISTRO DOI: 10.69849/revistaft/ch10202009180750 Marcello Bortolin Coro Abstract Business Intelligence (BI) has become essential in the era of digital transformation, enabling companies to adapt to the rapid and continuous changes in the market. BI facilitates the conversion of data into actionable insights, allowing for more agile and informed decision-making. However, integrating BI into digital strategies presents …