ESTRATÉGIAS E FERRAMENTAS PARA DATA ANALYTICS NO MARKETING DIGITAL: UMA REVISÃO DA LITERATURA
REGISTRO DOI: 10.69849/revistaft/fa10202502251834 Emerson Lino da Silva,Marcus Vinicius Gomes Pestana ABSTRACT This systematic literature review aims to investigate the main strategies and tools available for integrating, centralizing, organizing, and analyzing digital marketing data. The increasing volume of data generated by user behavior and profile, digital advertising platforms, and transactional system data has highlighted the importance …